Nigeria’s telecommunications company, 9mobile, has officially rebranded as T2, marking what executives call “the beginning of a bold new chapter” in the company’s journey. The unveiling took place Friday at the Eko Convention Centre in Lagos, one year after LH Telecommunication Limited acquired a 95.5% stake in the network operator.
This is the second name change in the company’s history, following its 2017 transition from Etisalat to 9mobile. Femi Banigbe, CEO of Emerging Markets Telecommunication Services Limited (EMTS), said the change goes beyond a new name or logo, representing a renewed mission to meet Nigerians’ growing demand for speed, connectivity, and digital relevance.
Banigbe highlighted Nigeria’s resilience and entrepreneurial spirit, stressing that T2 must evolve to remain competitive. Minister of Communications, Innovation, and Digital Economy, Bosun Tijani, praised the industry’s role in growing mobile penetration from under one million lines in 2001 to over 220 million today, contributing around 16% to GDP. He urged T2 to match its new brand with innovation and service excellence.
The rebrand is part of a four-phase recovery plan — stabilisation, modernisation, transformation, and growth — initiated after Lighthouse Telecoms, led by Thomas Etuh, took over 9mobile. Since then, the company has restructured its leadership, forged a network-sharing deal with MTN, and set its sights on leading in speed, smart living, digital lifestyle, and trust.
Lagos State Governor Babajide Sanwo-Olu, represented by Bimbola Salu-Hundeyin, welcomed T2’s alignment with the state’s digital vision, while the company assured customers of a smooth transition and improved service delivery.
